The Honda brand received yet another recognition from a respected source, with J.D. Power recognizing its current SUV lineup as number one in brand loyalty. This is no surprise, given the manufacturer’s history of reliability and car owner satisfaction. It’s another excellent reason to shop the Honda SUVs at Hall Honda Elizabeth City.
Measuring Brand Loyalty
J.D. Power conducted its 2024 J.D. Power U.S. Automotive Brand Loyalty Study, evaluating vehicles in every market segment across every major OEM. The results found that Honda SUV owners were, on average, more loyal than owners of competing SUVs. Among other metrics, the study examined whether owners replaced an aging vehicle with a new model of the same brand. The Honda brand scored the highest in the consumer SUV segment, with a 64.2% loyalty rate.
Why Are Honda SUV Owners Loyal?
Honda vehicle owners are loyal due to a combination of factors, such as reliability, diverse technology features, and overall satisfaction with ownership. Its study found that Honda owners kept their vehicles for an average of 8.9 years, better than the industry average of 8.4 years. The Honda manufacturer placed second in longest-kept vehicles by brand in a list of 20 manufacturers.
The fact that these vehicles are dependable, driver-friendly, and comfortable for passengers would be enough for many drivers. However, there’s more; modern Honda vehicles come with the brand’s Honda Sensing® as standard, alongside smartphone mirroring and a host of other advanced technologies, providing future-proof peace of mind.
Check Out the Latest Honda SUVs in Elizabeth City, NC
Become among the mass of brand-loyal Honda owners. Begin by visiting Hall Honda Elizabeth City to see our current SUV lineup. A test drive of one or more models will make you realize why the manufacturer has an established loyal base.
